The Best CRMs For Commercial Real Estate

I surveyed over 2,200 real estate professionals (Brokers, Investors, Property Managers, etc) across commercial and residential real estate. I asked them what their preferred CRM is that enhances their cold calling and new business development efforts.

As you likely know there are many options to consider. This is the list of the top recommendations along with my own review of each option as it relates to commercial real estate. I also apply my own rating system to these options in hopes that it helps you.

The focus of the reviews is based on feedback from those surveyed. The main points that we looked at are.

• Communication features (call, email, text, etc)

• Automation capabilities (Email, scheduling, reminders)

• Dialer capabilities

• Ease of use, customization features

• Data management features (custom fields, sorting, bulk edit, export/import, etc)

• Property database capabilities

• Deal workflow, pipeline management & follow up sequencing

• Misc. marketing features & integrations

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PLEASE NOTE THESE ARE ALL OF MY OWN PERSONAL OPINIONS BASED ON INITIAL RESEARCH. I HAVE NOT USED ALL OF THESE CRMs PERSONALLY AND WOULD NEED TO SPEND MORE TIME IN THEM BEFORE MAKING A FORMAL RECOMMENDATION. THIS IS A LIST COMPILED BY SURVEYING MY TWITTER FOLLOWERS. THIS IS MEANT TO BE A STARTING PLACE FOR YOU TO SAVE YOU THE INITIAL TIME SPENT IN RESEARCHING CRM OPTIONS. PLEASE DO YOUR OWN RESEARCH BEFORE MAKING A DECISION

Top CRMs For Commercial Real Estate

Full reviews below these introductions

Easy to use, powerful automations w/dialer built in, very popular option by those surveyed

Powerful automations focused on call/email/SMS, may require time to setup (many options) but worth it

Team focus, residential feel to me, powerful automations with built in dialer, email, SMS

Traditional CRM, lacks robust automations, has property data capabilities, highly recommended by those surveyed

Traditional CRM, drip email, power dialer (3rd party), easy data sorts & call lists. I made 250k calls with this CRM

Much more than a pure CRM for prospecting. Good for Corporate RE, Institutional deals

Apto & REthink are both Buildout companies. Apto didn't get great feedback, however REThink seems popular

Out of the box easy to use. Power dialer (Phoneburner), marketing automation, deal workflows, team mgmt. Highly recommended for prospecting

Impressive all in one prospecting and marketing platform. Highly recommended by those surveyed

The 800 lb gorilla.. not much to say here other than it can be whatever you want it to be. CRMs like REThink & Apto are built on Salesforce

Built on Salesforce, Ascendix is a robust CRM and organizational tool. Can be full customized. Much more than a prospecting CRM

MY FULL REVIEWS OF EACH CRM